A good content writer should be able to research a topic quickly, and write in fluent, engaging manner. However, finding such a writer is not necessarily the easiest of tasks; experience and even a degree in marketing or English does not automatically mean that a person can craft articles, blog posts and web copy. So what can you do to ensure that you hire a great content writer?
First and foremost, read their sample articles; taking a look through their portfolio is one of the quickest ways to get an idea of what they consider to be high quality website content writing. Assuming that these samples are acceptable, you can move forward; however it’s best to do so with a certain degree of scepticism, as these samples may not be reflective of the standard quality of writing the person or company usually offers.
The next step is to ask for a sample piece to be written; it really is worth buying a single article, as there is no commitment and the investment is small, but it will give you an insight into how well they can write. It will also allow you to see whether or not they can write in a style which you prefer; it may be the case that they are not a ‘bad’ writer, but simply have a style which is not a good match for your needs.
If you’re pleased with the sample piece and want to use their content writing services for a project, it’s best to begin with something small and moderately challenging, and move up from there. Five or six articles won’t put too much of a dent in your bank balance, and will give you the chance to judge not only the quality of the writer’s work, but also the speed at which they complete it. You don’t want to assign a large, costly project to a new writer, only to discover a few weeks later that, even though their writing may be up to scratch, they are not reliable and cannot meet deadlines.
The quality of content writing services can vary dramatically from one provider to the next; as such, it’s worth treading carefully and taking the above precautions before committing to hiring a content writer for an important project. It may be tempting to dive straight in, particularly if you need content in a hurry, but this could end up costing you a significant amount, both in terms of wasted time and money.