You may think that writing good content is time consuming and painstaking to do properly. Certainly, creating articles which read well and which resonate with your readers can be a though-provoking task. However, by following the steps below, you will find that the time you spend writing content will be maximised to great effect, both for you as the copywriter and for your clients.
First of all, deciding what the aim of the article is before you start to write will help focus your mind on what you are writing. From this you can determine what keywords need to be included and what the article title should be. Once you have these ideas in mind, you are ready to go.
Begin by researching the subject of the article. Try not to make too many notes by hand, as this is laborious and time consuming. Instead, train your mind to make mental notes as you absorb the information. You are not writing undergraduate essays, hence you are not required to quote and reference word for word. This is not to say that there is any room for inaccuracy in your writing, rather than you can sum up ideas in your own way.
Try not to spend too long researching the article. Instead, choose a few well-written pieces of information to study. Then plan the outline of your article. Namely, how you will introduce the content, what three or four key points you wish to make and how you will conclude the article. This should take you only five minutes.
Once you have planned your article and done the relevant research, you should be able to write up the content in no time at all, as you will already have the outline of the argument you are putting forward in your head. Write in your own style and try not to make the language you use either too formal or too familiar.
After completing the article, take a break from your work and let your mind focus on something different for a few minutes. It is essential that you allow time for your brain to relax before going back to your finished work.
Editing should be a straightforward task, as long as you planned your article well and wrote in an engaging manner. Check that the article makes sense, has no factual or spelling errors and that any keywords you have used are embedded in a natural way.
By following the tips above you will find yourself producing high quality articles in less time. You will also be training your mind to form the article even as you take notes on what you are going to write. Simple!