Since Google Panda lumbered its way into being in April 2012, Bill Gates’ old adage that ‘Content is King’ has been quoted more times than we care to remember. We examine why, in the current internet climate, this is the case.
To ensure good content and in order to drive traffic to your website, writing interesting and readable articles is essential. SEO is no longer primarily a numbers game whereby keywords or meta-tags equal hits. The advent of Google Panda and various other search algorithms has seen the focus shift from quantity to quality in terms of article writing. As such, it is imperative that copywriters get it right. Continue reading “How To Research And Write A Cracking Article” »
Some SEO specialists might still argue that content containing the right keywords is the secret to ranking highly in search results. However, including relevant keywords is not the only aspect of content writing which will lead to success. Continue reading “How Important Is Relevant And Structured Content For Your Site?” »
Content writing services in the UK are more in demand than ever before, now that people are realising how damaging poorly written content can be to their business, both in terms of search engine rankings and their reputation amongst customers. Continue reading “How High Quality Content Can Enhance Your Online Business” »
The content used by an organisation takes many forms – from e-books and blog posts, to articles and web copy – however, whatever the purpose of the content, it has to be well-written in order to be of any use. If you’ve employed the services of a few UK content writers, but are hoping to improve upon the current quality of work they are delivering, here are some suggestions which may help. Continue reading “How To Ensure You Get The High Quality Content You Need” »