Since Google Panda lumbered its way into being in April 2012, Bill Gates’ old adage that ‘Content is King’ has been quoted more times than we care to remember. We examine why, in the current internet climate, this is the case.
With Google’s algorithms getting slicker by the day, there is nowhere to hide for the so-called ‘scrapers’ who copy content for their own purposes. For most white-hat SEO citizens, it can be hard to keep abreast of all the requirements needed for good SEO practice. If nothing else, remember this – duplicate content can ruin your traffic and ultimately harm your business. We explain why here.