Since Google Panda lumbered its way into being in April 2012, Bill Gates’ old adage that ‘Content is King’ has been quoted more times than we care to remember. We examine why, in the current internet climate, this is the case.
In the ever-shifting world of algorithms, in a universe where the secrets to Google Panda would unlock the door to successful SEO for evermore, it is difficult to ensure that the content you publish will secure you business. Here are a few pointers to help you re-evaluate and improve the quality and effectiveness of your content. Continue reading “How To Make Sure Your Content Wins You Business” »
Some SEO specialists might still argue that content containing the right keywords is the secret to ranking highly in search results. However, including relevant keywords is not the only aspect of content writing which will lead to success. Continue reading “How Important Is Relevant And Structured Content For Your Site?” »
The title of an article describes the content of that article. It will be used in the title tag for the web page on which the article is published. The title tag appears three times, once in the browser bar, once in any tabs and once at the top of the web page itself. With such a high exposure, getting the right keywords into your article title will help the page the article is published on to rank higher in the search results. Continue reading “Great Ways To Get Article Title Ideas” »
If you are looking to improve your website’s performance, there are many steps you can take to do so. Analysing your website’s statistics, namely how many visitors you have, where they are coming from and how they behave upon reaching your site, can be invaluable in helping to increase your success rates. However, in light of the recent updates Google has made to its algorithms and the emphasis it now places on customer experience, the most useful action you can take is to ensure that the content you place on your site is of a good quality. Here we explain why this is the case.