Quality content for your website is absolutely vital; as this will have a massive influence on your websites’ success or failure. Content must always be original, unique and intriguing, always urging people to want to read more. Content is absolutely no good if the reader halts half way through and closes your window.
All content on-site must be relevant to the information you are providing or to the products you are selling. The articles and blog posts that you produce must be informative, structured and to improve rankings in Google, never over optimise the text, always stick to one simple anchor text that flows throughout your homepage and other pages. Good content with suitable keyword density will boost the ratings for your website, with the correct procedures taken to rank your website and more people visiting each day, content must be continuous and persistently high quality to maintain these rankings.
Original and unique content is now so hard to come by; as there are so many copy-cats about. This increases the vitality for excellent content, you need your website to stand out and provide something to your reader that they will not find anywhere else.
Of course the pages of your website must be original and informative; however by placing other various articles or a regular blog within your website, it will drastically increase visitors. Never underestimate the power of a blog, this sort of conversational content will allow readers to view the humane side of your website. By reading something funny, interesting or down right bizarre will allow for more viewers and allow those people to get involved.
Good quality writing will basically differentiate you and the competition. Online content must never be underestimated and is quite frankly the very key to how successful your website will be. Plagiarism will seriously harm the rankings of your site and will aid the removal from any directories.
With quality unique content, Google will recognise this and take each cleverly written article and keyword to allow for increased rankings. With continuous blog posts and daily posted articles, Google will know to keep scanning your website for new activity; this will recognise the credibility and the unique nature of your site, of course allowing it to rank higher.
Content must be clever, innovative and something very unique in order to maintain online success.
By Ian Spencer