Over the last five years or so, social media has slowly started to redefine what the words ‘information’ and ‘communication’ mean, and as a result of this, many companies are starting to question whether they need to invest in content writing services; many think that as they are posting on Facebook and LinkedIn, and tweeting on Twitter, they no longer require articles for the distribution of marketing messages.
However, this is simply not true. Whilst it’s certainly cheaper to communicate solely via social media platforms, these lack the level of substance which articles can offer, and substance an essential ingredient for online success.
As distribution channels have increased, so too have the amount of competitors vying for the attention of customers. Simply put, a tweet or a wall post won’t cut it when it comes to attracting people to your business. A sentence or two on a social media platform is no match for an insightful, well researched article which is relevant to your customer base.
If you want to stand out from the many hundreds of companies relying on social media to capture people’s interest, invest in article writing services which can provide you with the quality content you need to get ahead. Article writing can really pack a punch and get across a message, both to visitors and to the search engines.
Another important point to note when comparing the effectiveness of articles versus social media posts, is that content tends to have a longer shelf-life, and therefore will have a more lasting impact on your business’s image. However, this is a double-edged sword – if you choose to scrimp on articles, and opt for the least expensive content writing service available, you run the risk of damaging the reputation of your business, as that poorly written piece of content will be forever associated with your online business.
It is especially important to invest when it comes to having the copy for your website written. If a product or service on your site is accompanied by an awkwardly-phrased, poorly constructed piece of copy, by association, the product or service is likely to be viewed as being of the same calibre as the words that describe it. Conversely, high quality copy can help to shift the focus from a product’s price to its value, thus encouraging the customer to buy. Choosing cheap website content writing services is a false economy, which will cost you more money in the long run.