Developing a successful website requires more than publishing content once and leaving it there; it needs to be constantly refreshed and updated in order to appeal to both new and existing readers, and to attract links and generate traffic. Most of the major search engine companies recommend that you update your website on a regular basis; however it’s all too common for site owners to ignore this advice, purely because they do not realise how powerful these updates are. In this article, we discuss exactly how refreshing your site’s content can benefit you and your business.
New content can improve your search engine ranking; although there are some search engines which take the submission-based approach, the majority of them use ‘spiders’ which crawl through websites and detect new content and changes. The largest search engine, Google, crawls through websites regularly and based on the information collected, will adjust each site’s ranking. And so, even if your site ranked highly when it was first developed, if you fail to update it, you’ll soon find it loses its high ranking.
Keep in mind however, that new content will only benefit your website if it is of a high quality; if you update your site with poorly written content, or copied-and-pasted articles, this will actually damage your current rankings. As such, if you don’t have the time or the skills to write your own articles, copy or blog posts, it’s important to invest in a professional content writing service – ideally one which uses native English speakers.
As most of the article writers UK companies employ are locally based, this is not normally an issue; however it’s worth enquiring about this before committing to purchasing content.
Updating your content will also ensure that your site continues to appeal to readers; people surfing the net are always on the lookout for interesting new information and so offering a constant stream of fresh new content will guarantee that your website retains the interest of its readership.
Not only this, but new website content writing can give you a competitive edge over similar sites; with so many businesses vying for the attention of web surfers, the best way to stand out from the crowd is to provide fresh content on a weekly, or even daily basis. Something as simple as a short blog post twice a week could mean the difference between getting ahead of your competitors or trailing behind them.