The content used by an organisation takes many forms – from e-books and blog posts, to articles and web copy – however, whatever the purpose of the content, it has to be well-written in order to be of any use. If you’ve employed the services of a few UK content writers, but are hoping to improve upon the current quality of work they are delivering, here are some suggestions which may help.
Firstly, it is important to match the project to the writer; different types of content require different skills, and it’s common for writers to be stronger in certain areas, such as article creation, than they are at others such as website content writing.
If you’re project is promotional, it’s best to look for a writer who is known for crafting engaging, punchy copy. On the other hand, if you’re in need of well-researched, technical piece of content for a blog post or article, you’ll need to ask your content writing service provider for a writer with this skill set.
Once you’ve hired the most suitable writer, the next step is to get them up to speed. Whilst the content writers UK companies employ are usually adept at research, no single person can be knowledgeable on every subject and as such, you can increase the likelihood of getting high quality content if you tell them what they need to know; things such as presentations, research reports and relevant websites can all be helpful.
To avoid being disappointed with the end result of a project, it’s a good idea to set out the ‘rules’ from the very beginning; meaning that both you and the writer should discuss what you expect from one another.
If you need the writer to do most of the heavy lifting regarding research and editing, then make this clear at the very beginning. Conversely, you may prefer your writer to follow a very specific set of guidelines for the creation of the content – again, this should be stated before the project commences.
Yet another way in which to improve the quality of the content you receive, is to ask the writer to create a detailed outline of what they intend to write, before they develop the first draft. This is especially important for more complex projects, as it helps the writer to come up with a logical structure, and to identify the areas where they need to provide supporting evidence.