For some people, sitting down and writing content all day is something that is so natural that they never struggle to come up with new and engaging content that is going to really make a difference to their website. For others, the struggle to even think of a decent title is about as far as they get, let alone writing a 500 word article that their visitors are going to read, find interesting and then share to the online world.
When it comes to running a website, you can have the best prices, products or offerings online, but unless your content is supporting you and your site has a wealth of excellent, informative and quality resources, you are going to struggle to get not only the rankings you want, but also the conversions from the visitors that do land. Continue reading “What Really Makes Your Web Content Stand Out?” »
Which would you rather have – one hayfever tablet which instantly cures you of all symptoms, or ten hayfever tablets which may get rid of one or two symptoms?
In the last few years and particularly after the launch of Google Panda in April 2011, it has become more and more essential to ensure that the content of your website is unique. It seems that for web publishers, ranking highly on web pages has become a guessing game of how to please the omnipotent Panda. Much has been made of the complex steps Google takes to rank its pages. Continue reading “Why Making Sure Your Online Content Is Unique Is Critical” »
Since Google Panda lumbered its way into being in April 2012, Bill Gates’ old adage that ‘Content is King’ has been quoted more times than we care to remember. We examine why, in the current internet climate, this is the case.