Anyone that has a website is bound to know how important it is to write quality and unique content for that site. Content is king to search engines, which puts the pressure on webmasters and site owners to really deliver the kind of content that is not only going to be loved by your visitors but also useful from an SEO point of view.
Below, we take a look at five ways of researching the content for your article or blog, with some tips and advice when it comes to utilising these methods to write for your website.
Experience – Most of us specialise in at least one field of work or knowledge, or at least have experience in a particular subject or niche, which means that when it comes to writing content, there is often nothing better than drawing on our own knowledge to write this content. Quite often when you write about the things you do or are very knowledgeable in, then your content is always going to be strong and informative, which will make your readers trust your opinion far more than writing about something you have only just researched.
In The News – Some of the best articles and blog posts are ones that are focusing on something that is currently hitting the headlines which can then allow your readers to connect to it easily. For example, if you work in the web design world and there is a major story about a company being hacked, then you should be writing about website security and how to protect your interests for example.
Look At Others – Although you should never copy anyone’s work, there is no harm in looking at what other people are writing and then putting your take on it. There are some really strong blogs out there, along with article directories and RSS Readers, which means that you should never lack for inspiration if you keep your finger on the pulse of your industry or niche.
Use The Internet – There WWW has millions of blog posts, articles and white papers which should allow you to research your subject in detail and then write some quality content about it. Once you know your subject, you can then use the Internet to go and gather some information, quotes and opinions which you can then use to write your own articles and content for your website.
Ask Around – For most of us, we have a select group of friends, family and colleagues that we can talk to, including social network and online friends as well. This group of people are ideal when it comes to asking around for ideas, because they will generally be of different age ranges and have different views, which means you might end up with many different suggestions that you might not have even considered previously.
By Ian Spencer